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Redesign the existing mobile app to create a better user experience and visual style to increase users satisfaction.
During this first phase I worked on gathering information and requirements, reviewing and analyzing the needs and goals of the app, analyzing the current user types and user journeys, and analyzing real customers feedback.
As a result, I developed a document outlining suggestions for improving the overall user experience of the application, based on the insights I found during the preliminary preview.
To show the client new strategy and its future execution clearer, I created IA diagram of the existing app and compared it to the new IA, which contains all suggested changes described in the doc with findings.
The next step was to plan and execute a new UI strategy. Here is how the app looked before:
I worked on defining a color scheme, fonts and icons style. As the result, I came up with two options of overall look and applied them to the most common screen to give the client a choise.
Once the client accepted one of the proposed design styles, I worked on creating all screens of the app, applying a new UI.
When all screens of the app were designed, I worked on creating a fully functional design prototype in Adobe XD, so the client has a better understanding of all interactions.
As the result, my client received a detailed document with UX audit(including a new IA diagram), and full redesign of their mobile app, including UX improvements. Final deliverables include docs, design source files(inluding prototype), interaction videos, and all assets that were used in the project.