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The goal was to create a concept of a mobile app for a new car sharing company for a local client based in Minsk, Belarus.
Since this was a project from scratch, I had to start with the research.
First of all, I decided to focus on analyzing well-known existing services on the global and local markets to see the best practices, find a feedback from their real users and, as a result, to get understanding about the main feature set.
Based on my research, ideation and competitive analysis I defined the list of necessary functionality to cover all needs of both business and the end users:
I collected all possible statistics about locals and foreigners who come to our country and divided all of these potential users into three main groups by purpose:
To illustrate the main solution on the real use case I created the following persona:
The next step was to cover all user flows based on the data collected during the research phase.
Below you can find mid-fidelity wireframes and and a couple of main user flows.
Onboarding process:
Car search and reserving:
The final stage was to define a visual UI direction and create all screens. Here are just a couple of them:
