Graphite Note A no-code AI platform that transforms raw data into key drivers, predictions, and next-best-action insights, enabling teams to make data-driven decisions without technical expertise.
Role: Product Designer
Project type: One-time freelance contract
Works: UX analysis, full web app redesign, website redesign, and logo refresh
Outcome: A complete redesign of the platform experience, contributing to securing €1.2M in seed funding
Redesign the existing web application to improve usability, reduce complexity, and establish a modern, bold visual identity aligned with the product’s vision.
I started with an in-depth review of the existing product, analyzing core flows, navigation, and interaction patterns to identify usability issues and opportunities for improvement.
This phase informed all subsequent UX and UI decisions and helped define clear priorities for the redesign.
I explored multiple visual directions, testing different styles, color palettes, and UI approaches to identify a look and feel that best supported the product’s positioning and long-term vision.
Built the foundation for a scalable product interface by establishing a design system that introduced consistency, clarity, and reusability across the product.
This included:
Designed a clear and informative icon set.
Optimized the UI by building flexible, “smart” components to reduce redundancy and improve maintainability.
Redesigned key user flows and applied the new visual system across all main screens to create a more cohesive and user-focused experience.
Key improvements:
As part of the broader redesign effort, I also updated the existing logo to better align with the new visual strategy.
Established the design direction for the new company website.
